The basic recipe for a Successful Corporate Event

What is the basic structure of a successful event?

What do you need to consider before organising an event to avoid rookie-type mistakes?

Success depends on more than a simple formula. Event organisers are highly trained to deal with all the challenges that inevitably arise during the event planning process. It’s simple to think up a tactic and to forget that, without a strategy, things are sure to go wrong. The following ten tips will give you an idea of the basic ingredients of a successful event.

10. Set objectives. You need to set SMART objectives so that you know whether you have made the right decisions. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. This will tell you what is important during the event, and you’ll be able to measure how well you’ve done when it’s over.

9. Choose the right team. Two people who contribute and listen to others are usually enough for a conference for 600 attendees. Find those two people.

8. Do your marketing. We know that the four ‘P’s are an old concept… Of course. But do you know the four pillars of your event?

7. Think ahead. If you’re an event organiser and don’t have this skill, it’s time to realise how beneficial this will be to each event.

6. Think about your target. Why is it that almost everyone at conferences ends up bored? Analyse and understand your target audience, describe them and talk to them.

5. Promotion is essential. Everything is ready. Tables, chairs, microphones, etc… But more than half of your audience hasn’t turned up. This is what will happen if you don’t inform and persuade your audience that this is an important event for them.

4. Get to know the stakeholders. Who is going to benefit from your event? Who is going to judge your decisions? Who will be disappointed if you don’t live up to expectations?

3. Prioritise your stakeholders. Who has most influence on your objectives?

2. Measure your success. Service is intangible, but that doesn’t mean you can’t measure it. Find new ways of measuring satisfaction. Satisfaction means retention, and retention can become a massive recommendation for your next customers.

1. Keep control over everything that’s going on. Do you know what’s going on in the reception area of your meeting while everyone comes out of the main conference hall? Is the buffet ready to go? Are there staff on hand to guide the attendees? Do they know where to take them? Asking these questions and knowing the answers is the key to keeping everything on track.

If you want your next event to be a huge success, just contact us and we’ll show you the way…